The surge shopping period provides merchants an annual present and an increase in retail sales. However, with greater overall sales comes the issue of maintaining added income. Handling with increased clients and sale whilst also trying to fulfill year-end inventory count requirements may leave small companies short on employees, limited on stock, and liquidity short. As companies appreciate the spike in sales, it often means longer work hours and higher personnel costs. More sales means more customer who need help, more support requests, more ordering supplies, and more adjustments and exchanges. Because of this higher activity, nine out of ten firms are forced to recruit work. as a result, for the season.

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